Vodafone and Idea rebranded as Vi

Sep 26,2024
2 min read
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Vodafone is one of the largest telecom operators in India. 3 Years back Vodafone and Idea combined together to serve Indian consumers in a smoother way. Now, Vodafone has rebranded its partnership as 'Vi' for a fresh and new start.

"As the integration of two businesses is now complete, it’s time for a fresh start. That’s why we believe that now is the perfect time to launch Vi, one company which provides the strength of Vodafone India and Idea,” by Vodafone Group CEO Nick Read at a virtual conference on Monday.

Vodafone and Idea have lost more than 100 million subscribers in recent years due to the emergence of JIO. Initially, the had over 400 million subscribers in the country. JIO has become the largest telecom operator with nearly 400 million subscribers with its cut-rate mobile data tariffs. Also, it has over $20 billion in investment from high-profile firms including Facebook and Google in recent months.

“India is the second-largest telecom market and the largest data consumer, globally. With 1.2 billion Indians accessing voice and data services at the world’s lowest tariffs across 500,000 villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people’s lives,” by Kumar Mangalam Birla, Chairman of Aditya Birla Group and Vodafone Idea, at the conference today.

“With our new brand — Vi, we stand committed to partner with the government to accelerate India’s progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow.”

If the brand name changes yet again!
It will bem at least, the 9th iteration for both the companies

Voda-India’s Previous Brand Names
- Max Touch
- Orange
- Hutch
- Vodafone

Idea’s Previous Brand Names
- Birla AT&T
- Birla Tata and AT&T
- Idea Cellular

Together: VODAFONE IDEA https://t.co/ovuY5M5Us4
— Mangalam Maloo (@blitzkreigm) September 7, 2020

Let's see whether this rebranding will give them a fresh start or not, but best of luck to the company duo. Vodafone Idea or Vi has said to invest more in 4G technology and provide some better experience to the users or subscribers. Last week the company received approval from shareholders to sell a stake worth $3.4 billion by selling shares and raising debt.