“Last year, our Redmi brand took a huge step forward towards its journey into new categories,” Jain had said during the event. “We began our phone-plus strategy and we launched many new product categories such as power banks, TWS, and the fitness band. And this year, in 2021, we are proud to introduce something bigger!”, Xiaomi India Managing Director and Global Vice President Manu Kumar Jain said.
Xiaomi has already entered the competition with its Mi TV lineup and is quite popular in the market. Now it is expected to follow the same strategy as its smartphones and market Redmi TVs as a budget-friendly alternative meant for the mass market while Mi caters to the premium lot.
Redmi TVs have already been in Sale in China and now with a vision to provide smart TVs at a budget price, Redmi has entered the Indian television market.
The new TVs are expected to be “Made in India” by Dixon as stated by Xiaomi India Category Lead (Smart TV) Eshwar Nilakantan.
"The market is massive and there is space for a new brand to come in. We believe the new audience who are going to come in is going to be slightly different from let's say the audience that we are catering to currently, which means that there is a need to have a different positioning and that is why we are entering with the Redmi brand," Nilakantan added.
There have been no details about the features of these smart TVs yet and only further revelation may happen at the official launch on 17th March