NEWS

OPPO Announces Strategic Partnership in Mobile Imaging with Hasselblad

Rohit Chadha

Jan 19,2023
2 min read
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With the imaging advances made in the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both the OPPO and OnePlus brands.

Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy for OPPO to bring forth a next-generation premium smartphone experience. The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, will be first introduced in the next generation of OPPO’s flagship Find X series in the first quarter of 2022.

R&D collaboration

OPPO and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience. Leveraging Natural Color Calibration with Hasselblad, OPPO also targets to bring the most natural skin tone possible to its portrait photography.

Software improvements

Starting with the software improvements for natural color tuning, the three-year partnership will further enhance the color calibration solution and target to establish the new benchmark for smartphone camera color performance, delivering a consistent natural color performance for OPPO mobile phones to cover all scenarios across the entire camera system.

Hasselblad Camera setup

Global technology brand OPPO announced a three-year partnership with Hasselblad, the legendary camera manufacturer, to co-develop industry-leading camera technologies for OPPO’s flagship Find series. The two brands will focus on breakthroughs in color science to create an improved mobile photography experience on Hasselblad Camera for Mobile.

Conclusion

Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO is further committed to creating a world-class photography experience through its cooperation with Hasselblad.