A Computer Science Graduate. I am a normal person with abnormal ideas.
"Create the difference and be the change you want to see."
During this time, Netflix has seen a growth in users, now the company is looking for ways to make more people interested in subscribing. As a part of the Test it is said to offer free access to users in India for a weekend.
As per Company executives, this would surely improve their statistics. The company recently, stopped offering a free one-month trial to those interested in subscribing to its online streaming service, so this free weekend in India test would at least in part aim to make up for that.
As per Greg Peters, COO, and Chief Product Officer at Netflix, "The company plans to keep experimenting with new ways to grab more customers. The free weekend experiment is likely to expand to more countries in the future if it's successful in India."
Netflix weekend is unclear, which weekend they are talking about. This is not the first time some experiment is done in a particular subcontinent.