Instagram might let users add links in their stories by using a sticker

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  • Jul 06,2023
  • 2 min read
  • 9

Instagram has a restricted service when it comes it sharing links in stories. The Facebook-owned social media giant requires users to have a business or creator account with over 10,000 followers to add swipe-up links to Instagram Stories. But now, according to a report from The Verge, it's going to change.

As per the report, Instagram plans to let users add links to stories using a sticker. During initial testing, the company will observe how users are utilizing the feature and also aims to reduce the spread of spam and misinformation. 

“This test brings links into the same kind of overall system, which from a simplicity of system perspective, also makes a lot of sense,” Instagram’s head of product Vishal Shah told The Verge.

Swipe-up links will remain exclusive to users with 10,000 followers as before while general users enjoy the new feature. They can access the link by clicking on the sticker and even reply to the stories with sticker links, online in swipe-up stories.

Shah further added that the link stickers are meant to be the future for Instagram, whether that be for the general users or users who already have linking privileges. “That is the sort of future system we would like to get to. And that’s what we hope to roll out, if we’re able to make this work,” he said.

Instagram is currently testing this feature which makes it unavailable widely to all users. Stay tuned for further updates!


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