Xiaomi has been working on its premium flagship devices, which are designed to compete with the competition while remaining affordable. Xiaomi has officially revealed its long-term relationship with Leica in the most recent development. In July, a new Xiaomi-Leica smartphone with sophisticated cameras is expected to be released.
Leica is a well-known brand that has partnered with a number of other smartphone manufacturers. Huawei, Sharp, and even Panasonic are among the companies on the list. Xiaomi has confirmed a "long-term strategic relationship" with Leica for its flagship smartphones, following numerous reports.
In addition, Xiaomi has stated that the first co-developed flagship smartphone with Leica cameras will be released in July 2022. This puts Xiaomi in the company of other Chinese firms like as Vivo, which has a Zeiss partnership, and OnePlus, which has a Hasselblad partnership.
Xiaomi Leica Smartphone Features: What To Expect?
The forthcoming Xiaomi flagship will include a sophisticated camera configuration with Leica imaging technology. The popular Chinese company, on the other hand, has remained tight-lipped about the item. According to reports, the next flagship would most likely use the Snapdragon 8+ Gen 1 processor, which was just released.
This might potentially be the Xiaomi 12 Ultra or the brand-new Xiaomi 13 series, according to reports. There is currently very little information available regarding the impending phone. An immersive WQHD+ AMOLED display, a large battery with fast-charging capabilities, and a beautiful design are all to be expected.
Of course, the cameras on the rumoured Xiaomi 12 Ultra, if that's what it'll be named, might be the phone's main selling point. "This agreement will provide a big boost to Xiaomi's imaging strategy," Xiaomi CEO Lei Jun remarked.
The new Xiaomi-Leica alliance will intensify the battle for the top spot in the flagship market. Xiaomi, in particular, is a well-known brand in India, offering a diverse selection of smartphones. Zeiss is currently associated with Sony, Nokia, and Vivo. OnePlus and Oppo, on the other hand, have teamed up with Hasselblad.
And now Xiaomi has partnered with Leica to improve its imaging capabilities. A few details are yet unknown. Will Xiaomi's sub-brand Redmi acquire sophisticated Leica filters for its flagships, for example? We expect to learn more about the launch in July.