NEWS

Facebook reportedly working on a new Instagram app for kids

Sushmit Mukherji

Mar 06,2024
1 min read
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Facebook is reportedly working on a new Instagram app for kids, according to a report by Buzzfeed News. It is supposed to be a moderate version of the photo-sharing app for users under the age of 13.

Instagram has recently updated its policies to prevent adult users from interacting with young users. Furthermore, it has added several prompts to notify young users about the questionable actions of adult users on the platform.

According to the report, the work would be overseen by Adam Mosseri, the head of Instagram, and led by Pavni Diwanji, a vice president of Facebook. Pavni joined Facebook in December and previously, worked at Google, where she oversaw child-focused products, including YouTube Kids.

The idea behind this is similar to the Messenger Kids app, a secure interacting platform for kids. As more and more kids get hooked to apps like Instagram, it becomes a challenge to verify their age, given most people don’t get identification documents until they are in their mid-to-late teens, Mosseri said.

“We have to do a lot here,” he said, “but part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control. It’s one of the things we’re exploring.”

Mosseri further added that the product is still in the early development stage and there is no “detailed plan” from the company's side.