The Tata Group unveiled its super app Tata Neu on Thursday, bringing all of its brands together on a single platform, as it attempts to play a significant role in the Indian e-commerce industry, which is currently dominated by Amazon and Flipkart.
Tata Sons Chairman N Chandrasekaran stated on social media that Tata Neu mixes the group's longstanding consumer-first strategy with the new spirit of technology.
"Today is a Neu day!" "Today, Tata Neu is brought to you by Tata Digital, the youngest member of the Tata family," he said on LinkedIn.
The group has been testing the app since last year as it prepares to play a significant role in the rapidly expanding e-commerce market. It had acquired online players in a variety of industries, including food delivery platform BigBasket and online pharmacy 1Mg.
"Tata Neu is an amazing platform that consolidates all of our businesses into a single strong app." "By combining our traditional consumer-first strategy with the modern ethos of technology, we have created an entirely new method for people to discover the great world of Tata," Chandrasekaran said.
"Our goal is to make the lives of Indian consumers simpler and easier," he added. Tata Neu will be built around the power of choice, a seamless experience, and loyalty, offering a tremendous One Tata experience." "It makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join," Chandrasekaran said as the Tata Neu app went live today (April 7). ” "We look forward to learning continuously, evolving, and meeting the demands of our consumers," he said, welcoming customers "to the Neu World.”