Netflix launches it’s first-ever only Mobile Plan in India. Facing tough competition from cheaper rivals like Amazon, Hotstar, Netflix announced Mobile-only plan in Rs 199 per month.
The company said its Indian users stream Netflix more on their mobile phone than any other device. They also said that India is among the highest downloaders of content globally. Going forward, Netflix is going to make more investments in India for smartphone users.
The new Rs 199 pack gives members access to all Netflix movies and web series in SD mode. But you can stream only on Smartphones or Tablets.
“We believe this new plan will make Netflix even more accessible and better suit people who like to watch on their smartphones and tablets—both on the go and at home,” Arora said in a press release.
In March, Netflix had announced that it is testing a cheaper Rs 249 Mobile Plan in India.
“Our goal is to get Netflix on as many devices as we can. Today, Netflix is present on 1700 plus device models,” Nigel Baptiste, Director of Partner Engagement, Netflix said.