India is a fast-growing country in the telecom sector, which makes the access to data affordable and easily usable.Recently, YouTube has completed its 10 years and has an event namely Brandcast 2018 where it states that India’s internet growth has a significant increase since then.
“For brands, YouTube is now an end-to-end platform and as per the December 2017 ‘ComScore Video Metrix Multi-Platform’ it reaches 85 percent of all highly engaged internet users, in the 18 years and above age-group,” Rajan Anandan, Vice-President, South East Asia and India, Google, said in a statement.
The company added, reaching 225 million monthly active users on mobile makes India fastest-growing country for the video platform.
“We now have more than 300 channels with over a million subscribers, from just 16 channels in 2014. We will continue to invest in programmes to support creators, and encourage more diversity and distribution of their content,” said Robert Kyncl, Chief Business Officer, YouTube.
A report by FICCI-EY, states that by 2020 the total number of online video consumers is expected to reach 500 million, which is a good amount for the company.